If you create content, run a business, or share anything original online, copyright law is already part of your daily life—even if you haven’t thought about it. Understanding how copyright works can help you protect your creative assets and avoid costly mistakes. This post covers the essentials every entrepreneur and marketer should know.
Copyright protects original works that you put into a tangible form. This means photos, articles, videos, music, and even marketing materials. You don’t need to file anything to own the copyright—it’s yours as soon as you create the work. However, registering your work with the U.S. Copyright Office gives you extra legal muscle if someone infringes on your rights. Learn more: https://www.copyright.gov/what-is-copyright/
Registration isn’t required, but it’s smart. It creates a public record and lets you sue for statutory damages and attorney’s fees if someone uses your work without permission. Register online: https://www.copyright.gov/registration/
Common pitfalls:
- Using images from the internet without permission.
- Background music in videos without proper licensing.
- Freelancer agreements that don’t clarify ownership.
- Assuming short excerpts are always safe.
AI-generated content? The law is evolving. See guidance: https://www.copyright.gov/ai/
Quick tips:
- Make your own content whenever possible.
- Register important works.
- Keep track of licenses and permissions.
- When in doubt, ask for written permission.
Helpful resources:
- https://www.copyright.gov/help/faq/
- https://www.copyright.gov/fair-use/
- https://www.copyright.gov/512/
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Questions about intellectual property or need legal advice?
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